To commemorate the opening of the WATNAS Web Shop, all customers who make a purchase will receive one "Original Postcard" as a gift. The postcard contains messages introducing the charm of Japan from 10 perspectives in English. It is perfect as a souvenir for overseas visitors or a small gift.
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POSTCARD Japanese Translation「Japan's Top 10 Vibes」
1. PEOPLE
If you get lost, someone will speak to you. Lost items are properly returned. Even the chirping of insects is enjoyed as a "sound of the season." Such kindness and delicate sensibility are naturally inherent in Japanese people.
2. ART
Anime, movies, games, architecture, ukiyo-e, gardens, pottery... Japanese art is diverse, with a unique aesthetic sense and narrative. Many artists, such as Akira Kurosawa, Hayao Miyazaki, Takeshi Kitano, and Makoto Shinkai, are admired worldwide. The spirit of "wabi-sabi" is deeply rooted in art.
3. TECHNOLOGY
Cars from Toyota and Honda, watches from Casio and Seiko. The reason why careful craftsmanship that is "durable and long-lasting" is trusted worldwide. "Made in Japan" is a symbol of technology and integrity.
4. FOOD
Sushi, ramen, matcha, wagashi, izakaya dishes... Cuisine that evokes the four seasons, beautiful presentation, and consideration for health are also appealing.
5. SAFETY
It's fine to walk alone at night. It's normal for children to ride trains alone. It's not even rare for a lost wallet to be returned. Such "normality" is what's amazing about Japan.
6. TIME
Shinkansen, trains, and buses are on time. There are announcements and apologies even for a 1-minute delay. Keeping time means valuing people. This spirit is rooted in society and business.
7. HISTORY
Temples, myths, samurai, tea ceremony, ukiyo-e... Over 2000 years of history are still alive in daily life. Overcoming wars and disasters, cherishing the past and connecting it to the future. Japan has a beauty that has been refined over time.
8. CLEANLINESS
Even with few trash cans, the city is clean. "Keeping things clean" is a manner and a spirit in Japan.
9. JAPANESE LANGUAGE
Japanese is a language that embodies kindness, the ability to read the atmosphere, and ambiguity. While incorporating foreign words, it continues to preserve its distinct Japanese rhythm and depth. The Japanese spirit of valuing peace and harmony is imbued in its words.
10. MASH UP
Japan's strength lies not in merely imitating foreign cultures, but in integrating them into its own style and making them its own. Accepting, refining, and harmonizing. This sensibility is a necessary strength for the coming era.
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Japan’s Top 10 Vibes
1. PEOPLE
If you get lost, someone will help you.
Lost items often find their way back.
Even the sound of insects is seen as part of the season, not noise.
This gentle and sensitive spirit is deeply rooted in the hearts of Japanese people.
2. ART
Anime, film, games, architecture, ukiyo-e, ceramics…
Japanese art tells rich stories with refined aesthetics.
Creators like Kurosawa, Miyazaki, Kitano, and Shinkai inspire people around the world
3. TECHNOLOGYCars by Toyota, Honda, and watches by Casio, Seiko…
Japanese craftsmanship is known for its durability and precision.
“Made in Japan” means built to last, with care in every detail.
4. FOOD
Sushi, ramen, matcha, wagashi, izakaya-style dishes...
Japanese cuisine celebrates the seasons, looks beautiful, and feels kind to the body.
Even convenience store food is surprisingly good!
5. MASH UP
Japan doesn’t just copy other cultures — it transforms them into its own.
Blending, refining, and harmonizing.
That’s how Japan creates something truly unique.
6. SAFETY
You can walk alone at night and feel safe.
Kids take trains alone, and lost wallets often return.
This level of everyday security is truly rare and special.
7. TIME
Trains and buses are on time—often to the minute.
Even a 1-minute delay gets an announcement.
Being on time means respecting others, and that shapes both daily life and business.
8. HISTORY
Temples, myths, samurai, ninjas, tea ceremony...
Over 2,000 years of culture lives on in daily life.
Japan learns from the past and carries it into the future with care.
9. CLEANLINESS
Few trash bins, yet the streets are spotless.
Even public toilets are clean.
Cleanliness is a shared value, a sense of beauty, and good manners in Japan.
10. JAPANESE LANGUAGE
Japanese isn’t just spoken—it’s felt.
It reflects care, context, and harmony.
It absorbs global influences while keeping its own rhythm and respect.
Within the language lives the spirit of Japan.
