About WATNAS

WATNAS is a Japanese cultural brand founded by Pancho.

After spending time living outside Japan, Pancho rediscovered the beauty and value of Japanese culture while also learning from people and cultures around the world.

Through clothing and everyday goods, WATNAS shares Japanese words, philosophy, and spirit with a global audience.

The name WATNAS is inspired by the ancient Japanese principle

"Wa wo Motte Toutoshi to Nasu."

To us, this means respecting individual differences, accepting one another as we are, and creating harmony through mutual understanding rather than conformity.

We believe that when people and cultures recognize each other's value, meaningful connections are created.

With respect, curiosity, and a sense of humor, we hope to share the beauty and wisdom of Japanese culture with the world and contribute to a brighter future for Japan.

JAPAN RISING